Media How Designer Jeremy Lopez Turns His Brand into a Community ” I don’t call Nonexistent a brand, I call it a collective, because I want this to be a community of people and their ideas and passions.” NONEXISTENT Collective is bringing Midwest Emo to East Coast fashion “Channeling these stresses into art, he started Nonexistent Collective for other people who feel the same things, letting them know they’re not alone.”